Word: coded
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...catching. According to research by global ad agency Mediaedge:cia, around 50% of adults worldwide have experienced "new outdoor" ads, a figure that rises to 65% of adults in Singapore and 75% in Hong Kong. In Japan, 30 million phones are equipped with a gizmo for reading QR Code, a tiny two-dimensional bar code commonly found on the front of magazines, which can bounce readers to a website, a competition or discount coupons. Last October in Tokyo, Northwest Airlines blew up QR codes to as large as 10 m in height and put them on billboards for passersby...
...Villa Tevere, the Rome headquarters of Opus Dei, a couple of dozen men convened in a chamber similar to the one in which The Da Vinci Code's Bishop Aringarosa was handed ?20 million in Vatican bonds to set his nefarious plot in motion. From London, Paris, Milan, Madrid, New York City, Lagos and Montreal they had come, to draft a plan against a man they felt posed the most virulent threat to their order: director Ron Howard...
...society named its campaign Operation Lemonade "on the strength of the adage 'If you're handed lemons, make lemonade,'" says Mora, who has not seen the film. "But more often it's simply Operation Da Vinci Code." The document produced at that January meeting had three talking points: 1) Turn the glare of publicity into a proselytizing opportunity. "We can either weep, or we can sing our song," says Mora, postulating that some people, learning about the nonfictional Opus Dei, will think, Well, it's not that bad. 2) Reach out for allies: "This film offends all Catholics, not just...
...there's the double paradox: the clandestine Opus Dei is opening up while The Da Vinci Code's publicity-savvy makers are clamming...
...what does she make of it? Does she like her job? Does she never tire of the grind, the rigid code of behavior, the deluge of small talk? Her diaries, carefully tended, may give the answer, but they will not be seen until after her death. She once said she would have liked to be a woman living in the country with lots of horses and dogs. Even today, one of her greatest pleasures is owning racehorses and nipping out to watch the 2:35 at Cheltenham on TV. Most likely, the concept of liking her job would seem...