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...long-impending irritation finally arrived this week. A publishing firm in Lexington, Mass., wrote to request something or other and included in its return address a number, 02173-8087. So here it finally was, the unrememberable nine-digit ZIP code. Actually the awesome thing was officially "implemented" in the fall of 1983, but only 4% of all items in the mail carry "ZIP + 4." The target of this particular request could not recall ever having been asked to use a nine-digit return address...

Author: /time Magazine | Title: You Must Remember This . . . | 6/21/2005 | See Source »

...should the Target react? Must he docilely accept this new aggravation? If he ignored the ZIP code entirely, thus challenging the U.S. Postal Service to try to find the historic town of Lexington without any numerical clues to guide it, would the letter go hopelessly astray? Sure, he has heard the postal authorities' soothing declarations that the nine-digit ZIP is designed to move mail faster and at a discount to firms that use it, but he suspects that if that thing poking under the edge of the tent looks like a camel and smells like a camel, it probably...

Author: /time Magazine | Title: You Must Remember This . . . | 6/21/2005 | See Source »

...find out what the voters wanted. One answer came as a rude surprise. "Fairness," a favorite party theme in the 1982 and 1984 elections, was a turnoff to most of the 5,500 voters polled, 90% of whom identified themselves as middle class. "They see it as a code word meaning giveaway," said Frank O'Brien, a fund raiser for the D.N.C. "To them, fairness means not me but some other...

Author: /time Magazine | Title: American Notes | 6/21/2005 | See Source »

...that it called for a postponement of any effort at tax reform for two years. "It has gotten too far from its original objectives, and it's time to put it aside," declared Richard Lesher, the group's president. "We're at the point of accepting the current tax code with all its flaws...

Author: /time Magazine | Title: A Game New Plan On Taxes | 6/21/2005 | See Source »

...more difficult (and certainly more gnarled with complexities) than when Reagan launched his bold programs in 1981. The crisis-prone budget process has been burdened with an unpredictable new element that seems certain to create still more crises. The President's plan to reform and simplify the tax code was passed (just barely) by the House, which watered down the reforms, abandoned the simplicity, then tossed it to the Senate. Reagan's long-standing desire to speak directly to the Soviet people will be realized on New Year's Day, when he and Party Leader Mikhail Gorbachev give reciprocal radio...

Author: /time Magazine | Title: Into a Daunting New Year | 6/21/2005 | See Source »

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