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...track everything, everywhere, all the time from the factory right into your home. Spooky but incredibly productive, RFID is the basis of 6,000 patents filed for wireless payments, keyless entries, cosmetics mixing, laundry tracking and patient monitoring. Think of it as the me-generation successor to the bar code, a technology that initially had its own Big Brother rap to beat. Bar codes identify a category of products. All Gillette Mach 3 razor blades, for instance, have the same code. With RFID tags, each packet of Mach 3 blades would have its own unique Electronic Product Code (EPC) embedded...

Author: /time Magazine | Title: The See-It-All Chip | 9/22/2003 | See Source »

...getting a robot to recognize anything, whether a sheep or a car, that crossed its path. That task proved daunting until Sarma had a revelation: "Why don't you just ask the damn thing what it is?" Thus was born the idea for giving each item a 96-bit code, or EPC, to communicate its identity...

Author: /time Magazine | Title: The See-It-All Chip | 9/22/2003 | See Source »

...moving forward with RFID for backroom logistics. In June Wal-Mart CIO Linda Dillman gave the firm's 100 top suppliers--which provide half the goods on its shelves--a veiled ultimatum about the stuff flowing into its 103 U.S. distribution centers. Vendors who don't use EPC codes on pallets and cases by 2005 could risk losing business. "By 2006, we'd like to roll it out with all our suppliers," says spokesman Tom Williams. Wal-Mart, which did much the same with the bar code, has admitted there is no timeline for RFID-tagging each product--reassuring news...

Author: /time Magazine | Title: The See-It-All Chip | 9/22/2003 | See Source »

...India's quasi-art films, for example, may allow for the rare scheming woman-as in Maqbool, where the Lady Macbeth role is played with intoxicating seductiveness by Tabu-but more often they depict a complex and suffocating code of behavior condemning women to second-class status or worse. Rituparno Ghosh's Chokher Bali, A Passion Play, based on the Rabindranath Tagore story, tells of a young Calcutta widow (Bollywood megastar Aishwarya Rai) living in the lavish prison of her in-laws' home. The very beauty of the sets and costumes confines our heroine, traps her in their heavy luxury...

Author: /time Magazine | Title: More Than Chick Flicks | 9/22/2003 | See Source »

...also chaired Harvard Management Company, which oversees the University’s endowment, and the Corporation Committee on Shareholder Responsibility, which sets forth an ethical code for Harvard’s investments...

Author: By Jenifer L. Steinhardt, CRIMSON STAFF WRITER | Title: University Treasurer To Retire | 9/22/2003 | See Source »

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