Word: codikow
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...hipster parents who came of age going to touring music festivals like Lollapalooza, Warped and Ozzfest and who would be willing to pay to give their kids the same sort of experience. DuFine, a former Polygram executive who started her career at MTV, and her business partner, David Codikow, manage the rock band Velvet Revolver and helped put together the first two Down from the Mountain bluegrass and country-music tours. But it was DuFine's toddler daughter who planted the seed of Jamarama, innocently asking why she couldn't see all her favorite bands at the same time...
DuFine and Codikow haven't exhaled just yet, but they expect Jamarama to be an ongoing event and start making money next year. For now, it has no real competition in the baby's-first-festival market. A Kidzapalooza section made its debut at Lollapalooza last summer, but the latter is now held in only one city each year...
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