Word: coelho
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Dates: during 2000-2009
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When Gore's campaign advisers convened for a strategy session at his Washington residence last August, they were steeling themselves to give the Vice President some bad news. For weeks Gore's inner circle--which at the time included Eskew, campaign chairman Tony Coelho, media strategist Bob Shrum and pollster Mark Penn--had been slowly coming to grips with the ugly reality. That day they laid it on the line: not only was Gore trailing George W. Bush, but Bradley was coming on strong too. The challenger's favorable ratings were rising nationwide, and he had the money to fight...
...left. Last month he wrote letters begging the heads of the legislative groups, PLEASE STOP. Rendell told TIME he hoped to "get the attention" of congressional Pooh-Bahs to keep them from "overpromising" to donors. But Democratic leaders TOM DASCHLE and DICK GEPHARDT complained to Gore campaign chairman TONY COELHO, who handpicked Rendell for the D.N.C. post. Within the hour, a Rendell aide personally retrieved the letters and issued an apology. Why so contrite? Because for the first time in memory, the congressional committees have raised more cash than the D.N.C...
Last month he wrote letters begging the heads of the legislative groups to please stop. Rendell told TIME he hoped to "get the attention" of congressional pooh-bahs to keep them from "overpromising" to donors. But Democratic leaders Tom Daschle and Dick Gephardt complained to Gore campaign chairman Tony Coelho, who handpicked Rendell for the DNC post. Within the hour, a Rendell aide personally retrieved the letters and issued an apology. Why so contrite? Because for the first time in memory, the congressional committees have raised more cash than...
...whole team talks every morning by conference call at 8:30 (that's 7:30 Nashville time), and the candidate stays in touch throughout the day, largely through Eskew. Late at night, Eskew, Brazile and campaign chairman Tony Coelho often get a final call, in which Gore downloads to them the notes he has made to himself throughout the day on his PalmPilot. (Some of his circle have begun to secretly wish the electronic gizmo would just break...
...Gore knew that he would take some hits for it. Eskew's ad campaigns for the tobacco industry helped kill Administration efforts for a tobacco deal and subjected the Vice President to charges of hypocrisy that have yet to die down entirely. In the end, however, both Gore and Coelho decided that Eskew was a risk worth taking because he was the only person who could be what Gore needed--a friend and an equal, someone with enough faith in Gore to let him be himself. Of course, the most talented consultants cannot win elections by themselves. But, says...