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Word: cof (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

Britons, who already pay among the world's highest income taxes (a top executive with a $14,000 annual salary hands over $4,100 to Her Majesty's cof fers), now face higher purchase taxes on thousands of consumer items from liquor to lollipops, TV sets to autos. The tax on Scotch rose 300, to $4.80, lifting the total purchase price of a bottle to $6.48. Because of the tax, cigarettes rose 20, to 670 a pack (total tax: 450), and gasoline increased 40, to 730 for an imperial gallon (total tax: 470). The new levy added...

Author: /time Magazine | Title: Britain: Nasty but Necessary | 3/29/1968 | See Source »

...Saints can now question some of the church's peculiar disciplines without being stigmatized by their neighbors. Although the U.S. Surgeon General's report on smoking confirmed the Mormon conviction that tobacco is an evil, there is widespread feeling that the church should relax its ban on cof fee and tea. "A lot of good Mormons drink coffee now," says one Utah saint. "The church should not make its prohibition a commandment." Still another quaint tradition is the Mormons' use of "temple garments"-a torso-covering form of underclothing signifying their covenant with the Lord-which devout...

Author: /time Magazine | Title: Mormons: Prosperity & Protest | 4/14/1967 | See Source »

Long before Poet T. S. Eliot expounded his theory of the "auditory imagination," Pioneer Adman Earnest Elmo Calkins used pocket poetry to make "Phoebe Snow" glamorize passenger service on the coal-burning Delaware, Lackawanna & Western Railroad. Slogans nearly always overload the language and often debase it ("cof-fee-er coffee"). English teachers curse Madison Avenue for institutionalizing bad grammar with such calculated lapses as "us Tareyton smokers" and "like a cigarette should." By contrast, some of history's most enduring slogans were plucked from literature. Winston Churchill's call to "blood, sweat and tears"-boiled down from...

Author: /time Magazine | Title: Language: The Slogan Society | 10/16/1964 | See Source »

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