Word: coffeee
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
What all the third wave coffee people have in common is a thinly veiled revulsion at Starbucks and its rivals, in particular the way they overroast their beans. "Coffee beans aren't supposed to be uniformly dark and shiny," says John Moore of Dallis. "Every bean has a level it...
Sorenson, despite being famous for his dismissal of coffee infidels, takes a more diplomatic tack: "Starbucks laid the path. They made people aware. They offered better coffee in their time than was out there. But now there's far more specialty coffee out there today, and there will be even...
But not yet. There aren't any third wave options when you're at the mall or the Exit 17 service plaza or your office or ... almost anywhere. In fact, the most obvious thing about Starbucks is its omnipresence. Intelligentsia sells via mail order. Counter Culture has stores, and even...
For Sorenson, it's all about the willingness of Americans to pay a little more. "The first day we opened [in 1999], we weren't in the position to pay what we do for a pound of coffee. But within a few years, people tasting our coffee experienced it as...
That's the logic, of course, which led to the $5 latte, which probably seemed equally outlandish when coffee was 50 cents a cup at most diners. But you don't have to take Duane Sorenson's word for it, or mine, or anybody else's. Try this kind of...