Word: coffeee
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So what's next for the Golden Arches? Try an all-out assault on coffee. Over the past 18 months, McDonald's has been steadily introducing lattes, cappuccinos and mochas in individual markets across the country. Some 80% of the company's 14,000 U.S. stores now sell these drinks...
McDonald's USA president Don Thompson insists the company has been planning the rollout's timing for over two years and that McDonald's is not specifically targeting Starbucks. "We don't need to talk about someone else to justify our business," says Thompson. McDonald's is just trying to...
NEW YORK CITY Design Within Reach's easy-to-use Maillard coffee press ($120) is perfect for busy city dwellers
A number of analysts of consumer behavior thought Starbucks would be decimated by the recession. Consumers would stop going out and would brew their coffee at home to save money. That theory failed to take into account the social bonding aspects of going to Starbucks. It is psychologically and emotionally...
The barrista concept gave these employees a sense of self worth and that translated early on into impressive customer service that always seemed genuine. The Starbucks model reminded many Americans of the 19th century European coffee shop where conversation and relationships flourished.