Word: coffeee
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Is a chi^2tea latte your favorite drink? Complicated drinks scare me, I stick with simple null coffee black or with an alternative of a little sugar.
Denny's isn't the only eatery giving away food to generate goodwill and, it hopes, future sales. Cici's Pizza is scattering a million pennies on streets around its 650 restaurants. On the coins are stickers offering free meals, free drinks and buy-one-get-one-free deals. Tim...
Do these promotions justify the cost? At Denny's, doesn't giving away high-margin breakfast meals drain the bottom line? No, says CEO Marchioli. The additional customers buying juice and coffee with their free breakfasts, plus the repeat business the giveaways generate, cover the cost. "We've already paid...
Denny's has even instructed its servers to engage the tipsy customers, as long as they're not being too disruptive. "We want them to say, 'Looks like you guys were having some fun tonight - who wants coffee now?' " says Polydoroff. " 'I know where you're at; I've got...
The company is marketing its new late-night program directly to young people, using Facebook, Twitter and other social-media channels to spread the word. Denny's is well aware that it needs to get younger. After all, the company is over half a century old, and famous for attracting...