Word: coffing
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Long before Poet T. S. Eliot expounded his theory of the "auditory imagination," Pioneer Adman Earnest Elmo Calkins used pocket poetry to make "Phoebe Snow" glamorize passenger service on the coal-burning Delaware, Lackawanna & Western Railroad. Slogans nearly always overload the language and often debase it ("cof-fee-er coffee"). English teachers curse Madison Avenue for institutionalizing bad grammar with such calculated lapses as "us Tareyton smokers" and "like a cigarette should." By contrast, some of history's most enduring slogans were plucked from literature. Winston Churchill's call to "blood, sweat and tears"-boiled down from...
...consonants and 18 new vowels" and based on the rule of "One Sound One Letter." The layman, he warns, will resist change to the death; after having gone to the trouble of learning to spell cough and tough, he will not agree to relearn them even as cof...
...confused with The Aviation Corp. Cof Delaware...
Team B--Boyden, l.e.; Lurd, l.t.; Dixon, l.g.; Winsor, e.; Williams, r.g.; Cof- fin, r.t.; Devereux, r.e.; Doherty, q.b.; Crane, r.h.b.; Gimaraes, l.h.b.; Bigelow...