Word: cogen
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Dates: during 2000-2009
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...Jack Cogen, president of Natsource, couldn't be happier about this trend. Besides trading in energy and emissions credits, Natsource consults with firms that are weighing the idea of operating cleaner. Greenhouse-gas trading and consulting provide only 10% of Natsource's revenue, but the company expects that share to rise to 50% by 2007. "It's a fascinating business opportunity. Can you use market forces to effect environmental and societal goals?" asks Cogen, 46. "Can you put a cost on what was a free resource...
...Cogen thinks you can, and he's not alone. In 1990 the Clean Air Act capped emissions of sulfur dioxide, a major contributor to acid rain, and ordered that they be gradually reduced. The government issued "allowances" to companies and let them trade polluting rights on the open market. A power company that cut its emissions at relatively low cost could sell its leftover emission rights to another utility facing higher costs for pollution control...
Expecting that international support for Kyoto will grow despite U.S. government opposition, companies around the world--including U.S.-based multinationals--want to be prepared. Cogen says today's nascent trading of CO2 credits forces executives to "sit in a room and figure out how to manage, market, verify and account for their emissions. We call it learning by doing...