Word: cognac
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When she took control of her family's 275-year-old French distiller in 1998, the venerable cognac brand, its sales flagging, looked ready to go under. A public relations executive, Heriard Dubreuil, 54, quickly sold off marginal assets such as a Bordeaux wine-trading company and pumped up marketing for the cognac. Now she has earned a toast of her own. In June she announced a 71% growth in profits for the year...
...Interactive Video Cafe is not much to look at from the outside. It sits in a sprawling lot of a large strip mall anchored by K Mart and a Kroger supermarket. Inside, however, a mostly upscale African-American clientele drinks margaritas or Cognac and dines on $17.95 entrees of blackened pork chops, charbroiled salmon and barbecued ribs. On different nights, the restaurant features live jazz, comedy or karaoke. The restaurant had set aside its plushly decorated VIP room for the Brown party. At one point during the evening, the hostess took an odd telephone call from two women who asked...
...Mickey Mouse?and if I can teach you how?is there any business that won't find value in that?" You might shake your head, finding it hard to make the connection with any other business you know. But give Reiji a fistful of yen for a bottle of cognac and a few hours next to you on the banquette, and it will all sound perfectly charming...
When Kim Jong Il succeeded his father as leader of North Korea six years ago, he was lampooned by the rest of the world as a pudgy playboy who drank cognac while his countrymen barely subsisted, many of them reduced to eating roots. He favored James Bond and Daffy Duck in his collection of some 20,000 videotapes. He was a lush who once showed up at a meeting so drunk that his father had him thrown out. Nobody had heard him utter anything more than "Glory to the heroic Korean People's Army!" He had a Howard Hughes-like...
...Mexican government had kept tight control over the production and labeling of the liquor: only tequila made from at least 51% Weber blue agave grown in Jalisco state or five designated neighboring areas could bear the generic tequila name. The WTO and the E.U. concurred, making tequila--like Champagne, Cognac and sherry--one of the world's few geographically defined liquors. Suddenly dozens of brands produced in other Mexican states, the U.S. and Spain had to be relabeled, focusing the tequila demand on Jalisco...