Word: cognomen
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Dates: during 1970-1979
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...first dons silks, walks to the paddock and gets a leg up on a Thoroughbred race horse, the public knows him as a jockey. But around the track, he is called a boy. It is an odd inversion of status for these masterful men, a class cognomen left over from the days when jockeys were servants of the sporting aristocracy. Age does not matter. The rankest apprentice is a boy; Willie Shoemaker?at age 46, the winner of more horse races than any man in the sport's history?...
...politician -votes, that's what. The name Kennedy wins elections in Massachusetts; Taft does it in Ohio. In Illinois, Stevenson -coupled with Adlai, of course-is a good bet; and Brown breeds governors in California. But in Texas, the game of political names calls for a Yarborough, a cognomen that has meant liberal votes in the Lone Star State for a generation. Ralph Yarborough, 73, was in the Senate from 1957 to 1971. Another Yarborough, Donald H., 50, a Houston lawyer and no relation, ran unsuccessfully three times for Governor and almost beat John Connally...
...during the cool months of autumn, And he always has. Does it pay this man to have his name adorn the divers mastheads of so many different companies? Certainly! He collects five dollars here, one thousand dollars there, fifty thousand dollars for the privilege of lending his rubber-stamped cognomen to the men who actually do his work, and glories in the title of The Old Man (pronounced in a hushed voice). But what has he ever done? He has inherited MONEY! Is he content...
...grounds that their name was too difficult to spell and pronounce, the couple petitioned Los Angeles County Superior Court for a legal change of cognomen. Laugh-In's blonde giggler, Goldie Hawn, came to court with her Greek-born producer husband as Mr. and Mrs. Kostas Tritchonis. They emerged as Mr. and Mrs. Gus Trikonis...