Word: cognoscenti
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Dates: during 2000-2009
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...spirit of Ogden Nash; Yarrow set it to music, and a few years later the trio recorded "Puff the Magic Dragon." This children's song, with its fanciful friendship and lilting chorus, would dominate the Top 40 and be sung in summer camp forever after. To the cognoscenti, this was a drug song in pop-music code: Puff, drag-on, "little Jackie Paper." Hipsters began referring to the group as Peyote, Pot & Maryjuana - though Yarrow consistently denied the hallucinogenic connection. He was even more adamant in condemning Paul Shanklin's 2007 anti-Obama burlesque, Barack the Magic Negro, which Yarrow...
Gastón Acurio is a name the foodie cognoscenti will recognize. Though not quite a popular brand name like Mario Batali or Bobby Flay or Alain Ducasse, the Peruvian chef has created destination restaurants in the otherwise gray city of Lima that gourmands flock to whenever they can, eschewing the tourist havens of Machu Picchu and Cuzco. Hailed as the "next superchef" by some magazines, Acurio now has his eyes set on global conquest. His goal: to make Peruvian cuisine as familiar around the world as Mexican, Chinese and Thai...
Among the capricious fashion cognoscenti, tastemakers can command respect and recognition for half a season or half a century. The once fabulous, now floundering House of Halston struggles to recapture its Studio 54 panache, while Chanel’s Karl Lagerfield still woos critics with slightly tweaked versions of a flapper’s little black dress. Despite the rapid flux of the industry, R.J. Cutler ’83—director and executive producer of “The September Issue”—has managed to capture and eternalize an iconic moment in fashion history...
...When the major banks and brokers got their first chunk of TARP money in October, everyone intimately involved in the process was aware of how Wall St. compensation works. But, the only conversations about salaries and bonuses were directed at the CEOs of the big firms. The cognoscenti knew that top traders and investment bankers often made much more than their bosses...
...matter what is said about what the nation will have to bear or suffer during the recession, it will not admit what the cognoscenti already know. The chances that the downturn will be over in a year are tiny. The odds that it will be over in two years are starting...