Word: cohenable
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...visiting dignitaries did step out from time to time. Nicaraguan President Daniel Ortega Saavedra, shod in Adidas, alighted from his silver sedan to jog in Central Park. He also stopped at Cohen's Fashion Optical to buy, using a credit card, $3,000 worth of eyeglasses for himself and his family. Zaïrian President Mobutu Sese Seko rented two Amtrak club cars loaded with caviar and champagne to take his entourage of 50 people to Washington and back (cost: $9,800). Outside the U.N., West German Chancellor Helmut Kohl had to be snatched from the path of an onrushing...
Only seven years ago, Ben Cohen and Jerry Greenfield were struggling entrepreneurs who sold ice cream in a single-scoop shop that they had opened in a renovated gas station in Burlington, Vt. Now Cohen and Greenfield, both 34, distribute their unusual flavors, including mint with Oreo cookies and Heath Bar crunch, throughout the Northeast, from Maine to Maryland, and to selected stores in Indiana, Tennessee and Colorado. Sales in the first half of 1985 reached $3.6 million, twice the pace of last year...
...image of simple, down-home wholesomeness. Instead of being decorated with a map of Scandinavia, Ben & Jerry's cartons show a picture of the two be spectacled, bushy-haired owners, who look like refugees from a '60s commune. Pals since they were in high school in Merrick, N.Y., Cohen and Greenfield decided in 1977 that making ice cream would be more fun than what they were doing. Having failed to get into medical school, Greenfield was then a lab technician in North Carolina, and Cohen was a pottery teacher at a school in New York. After taking a $5 correspondence...
When Ben & Jerry's began expanding rapidly in the 1980s, the company got a frosty reception from its bigger competitors. Cohen and Greenfield charged last year that Pillsbury was trying to keep a lock on the Boston market by threatening to cut off supplies of Häagen-Dazs to distributors who also carried Ben & Jerry's. Turning adversity into a publicity ploy, Ben & Jerry's gave customers thousands of T shirts and bumper stickers that poked fun at the Pillsbury corporate symbol by asking: WHAT'S THE DOUGH BOY AFRAID OF? Without admitting any wrongdoing, Pillsbury settled the complaint...
Some investment houses are skeptical that Ben & Jerry's can hold its own in an ice cream war with Pillsbury and Dart & Kraft. But Cohen and Greenfield are trying to win over the doubters in the best way they know. To announce their stock offering last month, they stood on Wall Street in blue jeans and T shirts and handed out free ice cream cones. --By Charles P. Alexander. Reported by Leslie Whitaker/New York