Word: cohenable
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...part of a 10-year, $250 million licensing deal with the National Football League. Meanwhile, Under Armour's image of insider cool will be strained as it tries to expand its market beyond committed sports enthusiasts. "It's been able to captivate the hard-core male athlete," says Marshal Cohen, co-president of market-research firm NPDFashionworld. "If there's a brand those athletes feel really helps them, boy, will they be loyal to that brand. But the broader you grow your business, the less of a fanatic the customer is. The casual user shifts from brand to brand...
...goals did not make it obvious that Yale goaltender Peter Cohen had lost his concentration, taking time to squirt the Harvard student section with water made it clear...
...remaining in the game, junior forward Tim Pettit scored his second goal of the night on a great individual effort. After his first shot failed to go in, Pettit—who is ranked 19th in the nation with 28 points—collected his own rebound and beat Cohen high on the glove side...
...laughs all the time during class,” said seminar member Arianne R. Cohen ’03, who is also a Crimson editor. “She’s pushing us. We’re doing graduate level writing theory. I’m glad I got to catch her while she was here...
...prepare their image for the shoot, the Dins were given classic ’50s haircuts “with serious parts and lots of gel,” according to Daniel R. Cohen ’04, the group’s music director. “We all looked like a bunch of jerks, albeit good-looking ones,” he said...