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...business, but some retail-industry watchers say it may need to get more aggressive. To win customers in the U.S., Esprit has to spend more on splashy marketing to create new buzz around the brand, they say. "Word of mouth takes a long time to spread," says Marshal Cohen, a retail analyst at market-research firm NPD Group. "They've got to do more than open doors. This isn't the Field of Dreams." Meanwhile, analysts complain, the brand still fails to resonate, especially with younger consumers who don't remember Esprit. Says retail analyst Emanuel Weintraub: "For young people...

Author: /time Magazine | Title: Global Players: Esprit Comes Home | 9/3/2006 | See Source »

...obligation Tammy Cohen had fulfilled regularly, but never quite so fabulously. For years the 44-year-old New Yorker, like generations of Jewish women before her, had immersed herself monthly in a mikvah, or ritual bath. The act, which marks the seven-day juncture after menstruation when the Orthodox Jewish tradition considers a woman ready to resume marital relations, was indisputably meaningful to Cohen, but some of the facilities she had been using were uninspiring. The pool, she says, looked "like someone had dug a hole and put some plaster in it"; its rabbinically mandated rainwater sometimes bore someone else...

Author: /time Magazine | Title: Thoroughly Modern Mikvahs | 8/29/2006 | See Source »

...tonight. Descending a grand spiral stair at the newly opened Jacques and Hanna Schwalbe Mikvah on Manhattan's wealthy Upper East Side, Cohen was met by an attendant offering fine towels from Israel. Then it was on to a prep room fragrant with vanilla-scented candles, floored in Chinese tile, furnished in red cherry and featuring an eight-jet Jacuzzi - rather than the standard shower - for pre-immersion cleanliness. The mikvah itself, beneath a mosaic of a blue sky and white clouds, was pristine. Cohen's eyes widened. "It's spectacular," she gasped. "I feel like...

Author: /time Magazine | Title: Thoroughly Modern Mikvahs | 8/29/2006 | See Source »

...Cohen agrees. Having submerged three times while intoning a short prayer, she returned to the prep room in a fluffy white robe, droplets still on her cheeks. "I'm looking forward to seeing my husband," she said. But on the other hand, she laughed, "It's such a pleasure to hang out here. Who would want to go home...

Author: /time Magazine | Title: Thoroughly Modern Mikvahs | 8/29/2006 | See Source »

...sure, Short also trots out his expected gallery of TV characters - the nerdy Ed Grimley, the old-codger songwriter Irving Cohen - and an ad-lib segment in which Short's most tiresome character, Jiminy Glick, does an interview with a surprise guest from the audience (Channing Frye of the New York Knicks the night I was there) nearly brings the show to a stop. For that matter, the whole self-referential, show-about-doing-a-show conceit (see The Drowsy Chaperone and off-Broadway's [Title of Show]) is in danger of becoming a clich?...

Author: /time Magazine | Title: Short and Sweet | 8/25/2006 | See Source »

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