Word: cohens
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...Lynn's defenders say it's wrong to paint all lobbyists as evil. He has "precisely the kinds of skills required," says William Cohen, who served as Lynn's boss when Cohen ran the Pentagon during President Clinton's second term. "The fact that he lobbied for a defense contractor should not lead anyone to conclude that he is now rendered incapable of exercising his duties with complete fidelity to Secretary Gates or President Obama...
...Apple's Steve Jobs: "At one point, [EMI's top new-media exec Ted] Cohen remembers John Rose, then an EMI vice president, writing demographic sales statistics on a thirty-foot-long whiteboard in an Apple conference room. Afterward, Jobs stood up, walked to the whiteboard, which was entirely empty save for the one square foot where Rose had scribbled, and erased it completely. Rose was undeterred by this blatant power maneuver. 'John, God bless him, erased what Steve Jobs wrote and wrote something else over that,' Cohen recalls. 'They were erasing each other's words for about ten minutes...
Although it may cause the First Parents some unease, their daughters have tremendous star power - and it's only going to grow. "We are going to want to know what they eat, read, watch and wear," says Cohen. "They can influence an entire generation." But the whole phenomenon puts a company like J. Crew in a tricky spot. Yes, it needs to leverage the family's affinity for the J. Crew brand. But will consumers think the company is exploiting these young girls? J. Crew is so sensitive about this perception that it would not make a marketing executive available...
...while you shouldn't expect a J. Crew commercial featuring clips of Malia and Sasha on the Capitol steps, the retailer probably won't sit on this news. Cohen suggests a word-of-mouth guerrilla marketing campaign - for example, a Facebook group promoting the girls in J. Crew that asks users to sign up as fans. "They have to practice the subtle art of selling," says Cohen. "Go out and create a buzz, and just have others do it for you." Chen says J. Crew will most likely send an e-mail to customers in its database - about 22 million...
...matter how J. Crew plays it, the company won't be the only one seeking the First Daughters' approval. "This is just the beginning of four to eight years of marketing opportunities," says Cohen. "The First Lady's staff will be inundated with all kinds of products, offerings and gifts for the girls. Keeping up with them will be a full-time job." Right now, J. Crew is the lucky leader. That coat looked pretty cute on Rosebud, and plenty of kids will want to match her style...