Word: cohorts
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Marketers are doing what comes naturally: following the money. Boomers spent $42.7 billion on apparel last year, compared with teenagers, who spent $20 billion, according to the NPD Group Inc., a market-research firm. The over-50 cohort has $750 billion in spending power and controls 50% of all discretionary income. Fashion executives, struggling with a stagnant apparel market in recent years, have been eager to find a new niche. "All you have to do is look at the numbers of population and spending power of the boomers," says Wendy Liebmann, president of WSL Strategic Retail. "You just have...
...legacy of Nazism. Fischer, who among other assorted jobs worked as a taxi driver, brought some of that contrarian spirit into German political life, famously clashing with U.S. Secretary of Defense Donald Rumsfeld on the eve of the Iraq war. Schröder was not a radical but shared his cohort's progressive outlook and freewheeling lifestyle. (Schröder and Fischer have eight marriages between them.) "They all wore suits and ties to the office," says Walter Lindner, a Fischer aide. But "in their heads they saw themselves as from the counterculture...
...still hits 1 of every 2 U.S. marriages. "People may be taking marriage more seriously," suggests Barbara Wilson, a federal demographer. Similarly, the number of unmarried couples living together has stabilized. After soaring from 523,000 in 1970 to 1,988,000 last year, the out-of-wedlock cohort actually declined slightly in this year's survey. Demographers attribute this mostly to economic and age factors. Said Author Bryant Robey: "It's not a case of new morality. As the baby-boom generation gets older, it slows down the trend for unmarrieds living together...
This spring, while faculty members and the national media assailed Summers for his January comments on the representation of women in the sciences, the embattled Summers found support from a more youthful cohort: Harvard’s undergraduates...
...precocious Poonster purchased a cheap vase from a local dime store, then headed into the museum and casually dropped the “sculpture” over the railing into the museum’s great hall. The vase smashed, and a cohort cried out, “My God! The Ming vase...