Word: coiled
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...commercials was that they had been made with so much more imagination, humor, photographic skill and musical talent than the programs they were designed to interrupt. The cinematography in a Prell shampoo blurb was visual poetry as it showed, with crystalline acuity, each gob of goo sinking into each coil of hair. There was the pathos of Willy Loman in a Metrecal pitch called the Lonely Man (commercials have titles these days), which showed a forlorn, overweight figure trudging through Central Park on a cheerless winter day while a narrator spoke of blubber in tones of quiet reasonableness...
...such supermagnet has yet been built. For one thing, it will surely prove to be extremely violent: its field of 100,000 gauss will exert a force of six tons per sq. in. at the end of the coil. Another difficulty is that the coil will have to be kept near absolute zero, presumably by bathing it in liquid helium, whose high volatility makes it a nightmare to handle...
...vulgar, powder burns on a lot that is neurotic or just human. They go at each other as a way of going at many things else: they are mamma and papa, or mother and son, or lover and mistress, or brother and sister, or monsieur and madame; they coil round each other constantly like flowers, teenagers or snakes...
...little about it. Last week Massachusetts Institute of Technology announced an attack on the elusive mysteries. With $6,000,000 from the U.S. Air Force, M.I.T. will build an ambitious laboratory devoted solely to the study of magnetism. Main feature: the world's most powerful electromagnet-a giant coil that will maintain a continuous magnetic field of 250,000 gauss, some 500,000 times stronger than the earth's magnetic field...
Fireflooding. New methods may produce even better results. One new meth od, called fireflooding, uses an electric coil in a well shaft to ignite the oil. Air is then pumped in to fan the blaze. The moving wall of fire thins the oil so that it flows ahead of the blaze to another well...