Word: coin
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Winner's Likeness. The 40-year-old Segel, who has never collected coins, got the idea for producing medals from a news photo of crowds lined up at the U.S. Mint in Washington in 1964 to buy the last bags of silver dollars sold at par value. Then part owner of a firm that promoted calendars, cigarette lighters and other giveaway items imprinted with corporate trademarks, Segel saw in the picture "an interesting marketing opportunity" for a kind of non-coin of the realm. Advertising in collectors' magazines, he initially signed up 5,252 people to join...
Bunting then addressed the subject of women's liberation. "Perhaps the cohesiveness of today's youth and its interest in stripping away the artificialities of race and sex and class are opposite sides of the same coin," she said...
Palliative. No one can reckon the moral and emotional coin that the U.S. must eventually expend for the war in Viet Nam. General Creighton Abrams, the U.S. commander in Viet Nam, felt it necessary last week to warn against any form of "laxity" among the remaining G.I.s as the American pullout continues. Said Abrams: "It requires a herculean effort to keep alertness up." President Nixon acknowledges that heroin addiction in the military has become a serious problem; he is about to announce an ambitious federal program to combat the narcotics crisis through a new Government agency. It would confront...
...loss of the coin over the weekend," Harvard coach Loyal Park said yesterday. "To be playing at home should give the boys a lift. Yet the credit has to go to my wife for our luck in this thing. She's been praying for the team for weeks and it's finally paid...
...deliver a recorded 20-second commercial from cigarette vending machines. Called ACMRU (Audio Commercial Message Repeating Unit), the new product sits atop a cigarette machine and resembles an illuminated advertising sign the size of two shoe boxes placed end to end. When an unsuspecting smoker puts his first coin in the slot, ACMRU can launch into any one of 16 to 20 spoken messages or singing jingles from a cassette tape player concealed inside...