Word: coins
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There's just one catch: all of the above treatments are as fake as a two-dollar coin. They're just a few examples of the more than 100 products being sold online that the Food and Drug Administration (FDA) recently identified as fraudulently claiming to offer some kind of defense against the new H1N1 virus. Since May 1, the FDA has sent dozens of letters to peddlers of sham H1N1 products - part of the agency's stepped-up anti-fake campaign that has agents sweeping the Internet for hoaxes and shutting down scammers. "This is a great example...
...flip side of the coin from the act of evaluation, however, is the act of creation. Producing things of value is just as important as evaluating things that already exist. How do you make something that you think has value? How do you give an object worth, meaning, significance? Some people learn to create monetary value (of varying degrees of reality or imaginariness—like all those recent graduates blowing hot air into the ballooning moneybags of Wall Street in the earlier part of this decade), others create social value with nonprofit work, others create artistic value through films...
...good news is that you can flip this particular psychological coin on its opposite side: recent research has found that positive stereotype reinforcement may be just as powerful as any negative threat. In a study published in the current issue of the Journal of Personality and Social Psychology, Indiana University psychologists found that women's performance on math tests did not suffer as researchers had expected, even when the typical "women are bad at math" stereotype was invoked, as long as a positive stereotype (say, college students are good at math) was presented at the same time. In this case...
...always been flattering. Centuries of Western literature evoked Cleopatra as a lustful seductress, corrupting the stoic Roman men who strayed into her orbit. European empires seized upon this metaphor of temptation and decadence: after Napoleon's ill-fated invasion of Egypt, the French government issued a commemorative coin nevertheless, depicting France as a virile Roman conqueror standing over a bare-breasted, feminine figure of the East...
...ancient potentate than the work of two thousands years of Western male imagination. Debates still rage over everything from Cleopatra's identity - cranial scans of her half-sister's skull this year suggested she may be African, though her known lineage was Greek - to her looks. Close scrutiny of coin portraits have led some to believe that she was rather plain, a conclusion borne out by the Roman historian Plutarch who wrote "her beauty was in itself not altogether incomparable, nor such as to strike those...