Word: coins
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...Germain and St.-Honore. Their wares are mostly remarkable for their prices. On sale there last week was a velvet dog under glass for $100, a screen commemorating the 1900 Floradora Sextet for $80, a portrait of Lord Kimberley on glass for $160 and a small silver-plated coin case...
...diggers. Of an estimated $8 billion in gold extracted from the New World by the Spanish, according to one expert, at least 5% -$400 million worth-was lost in shipwrecks on the way home. The actual value of all the lost loot is infinitely higher, since some 17th century coins and jewelry fetch huge prices; a single Spanish escudo can bring as much as $1,200 on the rare-coin market...
...rate of 15 million wash jobs a year. Still, fewer than 20% of the nation's 84 million cars are cleaned regularly by car washes, and the industry wants nothing more than to attract some of those unwashed millions. Its latest lure is the low-cost, coin-operated car wash, which is activated by quarters and operated by the motorist himself...
Final Polish. Despite overcrowding and high mortality in the industry, several hundred entrepreneurs have already opened coin-op car washes across the U.S. During the next year, the industry expects another 1,000 coin-ops to open, in addition to 250 more of the traditional conveyer-line or "tunnel" outfits. Johnson's Wax is putting the final polish on a plan to establish a nationwide chain of 300 car washes that will do everything-including applying a coat of wax-automatically. Continental Oil Co. (Conoco) has begun to test coin-ops in its Denver gas stations, could eventually attach...
Setting Up Vibrations. The coin-ops are aimed at attracting young people, lower-income groups, and longtime driveway polishers who have become sufficiently prosperous that they no longer want their neighbors to see them doing the job-yet not so prosperous that they want to spend $2 to clean up the car. The do-it-yourself outfits are so far concentrated in the Southwest, often appear in small towns, where their cost (average: $20,000) makes them far more practical than the high-volume tunnel washers (average cost: $200,000). New and better coin-ops are bound to come: next...