Word: coins
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...Canadian town is not only outside FCC jurisdiction, but the Telemeter closed-circuit system uses leased cables, not the public air waves. Affirmative results are piling up. Of 13,000 homes that are potential FeeVee customers, close to 4,000 have subscribed (initial fee: $5). New installations of the coin boxes-they fit any standard TV set-are going on at the rate of 100 a day. With a choice of three pay channels, stay-at-home patrons are happily shelling out for first-run movies (a sampling: A Summer Place, The Gazebo, Sink the Bismarck) at the rate...
There are problems ahead, admits Eugene Fitzgibbons, Telemeter's Canadian boss. The cost of collecting the cash from coin boxes in subscribers' homes is still uncertain; the reliability of the coin boxes themselves is still unproven. No one is yet sure of the public's long-run taste in home movies or sports shows, nor can anyone be certain how business will fall off when families move out of town for the summer...
...trade nurtures the rumor that NBC has a toll system in the works. "If the pay system develops," said President Sarnoff early this year, "free television, as we know it, would face disintegration, and we would have no alternative but to join the coin collectors of the future...
Sneaking In. Speaking for the "coin collectors," Telemeter's West Coast spokesman, Paul MacNamara, is only too happy to agree. "If the networks want to survive," says he, "they're going t«t have to find a way to introduce material of high quality. Maybe we'll do the public a service by forcing them to do this. They will never do it voluntarily." But though he is convinced that pay TV is coming soon, MacNamara does not expect to see it on a national scale in the near future. It will sneak in, he feels...
...that, at least, was the claim of a syndicate of Southern California entrepreneurs who last week announced plans for a Biblical version of Disneyland that should render much coin unto Caesar. Built in the shape of a heart ("symbolic of God's love") and subdivided into six freewheeling reproductions of the Garden of Eden, Rome, Babylon, Israel, Egypt and Ur, the amusement park is scheduled to open Easter Sunday 1961, when tens of thousands can be expected to make the 4O-mile, eight-cylinder pilgrimage from Los Angeles to the site at Cucamonga...