Word: coition
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Dates: during 1990-1999
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Human Sexual Inadequacy had a different message: Sex is a skill that can be perfected. The 1970 cover, written by associate editor John Koffend, placed sexual "dysfunction" (a word Masters and Johnson popularized) in the context of "an era of pop sex, which fictionally and visually glorifies coition." Though at the time the two researchers were considered architects of erotic fulfillment, TIME underlined their mission as marriage savers: "The best communication of all is conjugal...