Word: coke
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Dates: during 1950-1959
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...valuable is a Godfrey free plug on the air that manufacturers, on the off chance that he will mention them, deluge him with .merchandise ranging from buttermilk to uranium ore to elks. They remember that, on TV, he has often taken a pull at a Coke bottle when he might have been plugging his sponsored products. And they know that Godfrey's fooling around with a ukulele on the air pumped new life into an industry that had been dormant since the early 1930s. Said uke salesman Jack Loeb: "Sales went from nothing to higher than they had been...
...slaves, whose day is so crammed for time that they must eat hurried box lunches, finally have a room to eat in that's out of smell of the salts and ethers of their profession. One of a number of projects financed by the proceeds from the laboratories' coke machine, the lunchroom has curtains, a radio, a hotplate, and space enough to hold 20 people. The Society claims the room will serve for intellectual as well as nutritive exchange...
...College's only course in journalism will be open to freshmen, sophomores, and juniors in every case except the Editorial competition, which is open only to sophomores and juniors. In making their opening bid to Cambridge's Only Breakfast Table Daily, aspirants can guzzle free beer or coke to make the trip worth while...
...Hughes libretto, Bert, mulatto son of a white plantation owner and a Negro housekeeper, puts his white half forward after he comes home from World War II. He begins mildly enough; he just drinks his Coke in the drugstore like anybody else, instead of taking it out back...