Word: coke
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Dates: during 1950-1959
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...tolerance is born of doubt, let us teach everyone to doubt all the models and Utopias." Logician Aron should know that doubt in one thing issues from faith in another. In any case, his is an unpractical enterprise in the present state of the French mind-like sending Coke to Cognac. He leaves France with nothing more nourishing than a paradox: "Let us pray for the advent of the sceptics...
Each year at this time the Harvard CRIMSON, crying out in a bleak wilderness of Lamontism, issues a call for candidates. Positions are open for all students on the news, photographic and business boards. Free beer and coke will be served to all those interested, as well as those not interested, at 14 Plympton St. this evening...
...Coke and water will also be served...
...talk confidently of the power of the hidden sell. Subliminal Projections for six weeks flashed the words "Eat Popcorn," and "Drink Coca-Cola" on the screen of a New Jersey movie theater during the regular show. Obediently, customers trooped to the lobby, boosted sales of popcorn by 57.7% and Coke by 18.1%. Going from the subliminal to the ridiculous, Experimental Films says that their technique can also "enhance sensory projections and dramatic values" to make TV entertainment seem better than it really...
...COKE-IN-CANS will soon be test-marketed after several false starts. Big problem was to perfect a can liner that would not kill Coke flavor; now that can companies have apparently licked problem, Coca-Cola will try out idea in Gary...