Word: coke
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Dates: during 1970-1979
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...plans so the line can work together. As a group they attend a twirling camp for a week to perfect their struts and tosses. Following Labor Day they work on their half-time programs after school for two hours each day. "Sometimes my boyfriend wants to go for a Coke and he can't understand that I just have to go twirl," Robin Coburn moans...
...White House even now is making plans to invite the new/old Congress down for orange juice and Coke. The mood may portend that the President and Congress are coming closer, though that should not for a minute hold out bright hopes for an easy time in Government. Democracy remains ornery...
...Coke and Taylor immediately ran into trouble with the Bureau of Alcohol, Tobacco and Firearms (BATF), which must pass on all wine ads and frowns on most comparative advertising (advertis ing of beer and wine, but not liquor, is permitted on TV). BATF did not bar Taylor's promotions, but said that the winery ran them at its own risk. If the ads were found to be misleading, Taylor could face penalties ranging from a letter of admonishment to a suspension of its permit to sell wine interstate. Early this month, Coca-Cola officials decided to risk the consequences...
...caused top California wine-men to pop their corks. BATF has already received three complaints from other winemakers and says it will act on them as quickly as possible. Officials at Sebastiani, one of the brands the ads show losing, say they are prepared to bring suit against Coke. Peter Mondavi, chief of Charles Krug Winery, questions the honesty of the ads. Says he: "It's deceiving the public to compare their premium wines with our table wines." Even some members of San Francisco's Vintners Club expressed surprise. Club Chairman Jerome C. Draper said...
Carlton Curtis, spokesman for the Coca-Cola Co., defends the aggressive ads as normal competitive tactics. He contends that the judges used in the ads averaged "a dozen years of experience." Far from being cowed by the industry's outrage, Coke, relying on its vast distribution experience, is planning to expand production of Taylor California wines from half a million cases this year to 2 million...