Word: coke
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Dates: during 1970-1979
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Last year, Coke elbowed into the fast-growing industry by acquiring Taylor Wine Co. of Hammondsport, N.Y., a firm with lackluster earnings and an indifferent product line. To give Taylor a quality image and hype sales, Coke bought the respected Monterey Vineyards, south of San Francisco, to supply some of the grapes for the new Taylor California Cellars line. The bulk of the crushes for the California brand comes from the hot interior area, once known for producing low-grade grapes that were largely used in cheap jug wines. The company then prepared a $1.5 million ad campaign to introduce...
...with Jewish ritual and are more likely to break away from traditional Jewish humor to deliver social or political messages in their acts. Says Janus: "The older ones changed their names and relieved their tensions with booze. The younger ones lie about their age and dabble with pills and coke...
...Eugene Coke Ormond Beach...
When the guns finally fell silent in Ann Arbor, the battlefields were littered with cigarette butts, empty Coke bottles and hot dog wrappers. The victors trooped home bearing 69 engraved plaques and 225 runners-up certificates (the Fort Carson Army group suitably took first prize in the NATO armored battle simulation...
World sugar prices have plummeted from 65? per Ib. in 1974 to 7? today. That is good news for consumers, particularly for the country's biggest user, Coca-Cola Co. Each 1? drop in sugar prices saves Coke $20 million a year. But the tumbling prices are bad news for domestic growers of sugar cane and sugar beets, who contend they need a price of 17? per Ib. to meet their production costs...