Word: coke
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Dates: during 1980-1989
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...HAVE a Coke in the morning," the radio announcer sang to a snappy rock and roll tune...
This year, Coke began promoting itself for the number one spot on your breakfast table, with radio commercials, posters in stores and 25 cents-a-glass restaurant deals. All Coca-Cola U.S.A. bottlers can use the ad campaign. Although the campaign is popular from Wisconsin to Louisiana, so far local bottlers haven't picked...
Subway posters in Atlanta show a cup of Coke against a backdrop of a straw basket and a red checkered tablecloth. Usually something can be served on a checkered cloth only if Timmy and Lassie and Andy and Opie would eat it; but if the latest ad blitz is as successful as Santa was, the colorizing fanatics going after these shows will soon be dyeing breakfast beverages brown...
...century ago that the company turned innocuous soda water into what Berke Breathed has aptly described as "malted battery acid." Then, in the 1930s, it invented Santa Claus to tout its product. (Until then, Saint Nick had been a gruff, thin man. It's thanks to Coke that he's now a jolly bowl of jello...
...Even as Coke's management eased Puttnam out, he remained unrepentant: "Do I seem to have upset a great number of powerful people? Yes. It seems that I've done one terrible thing: reinvented the use of the word...