Word: coke
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Dates: during 1980-1989
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...stock, fired British producer David Puttnam (Chariots of Fire) in 1987 after barely a year at the helm, during which he accomplished little besides alienating Hollywood's establishment. Dawn Steel, the current film chief, has had mixed results during her brief tenure, and her future is uncertain. Coke plans to plow its $1.2 billion profit on the sale into the soft-drink business, giving up on the large screen and moving back behind the snack counter...
...time is the late 1940s, the place Montgomery. James Earl Jones, portraying civil rights pioneer Vernon Johns, walks into an all-white diner, plops himself onto a stool and orders lunch. When the proprietor scornfully pours a Coke all over the counter, Jones erupts. "There's something inside of me," he growls, grabbing the man by the lapels, "that doesn't like to be pushed around...
...sporadic reports of suicide attempts, though hushed up by a protective administration, make the rounds of student gossip. The drug abuse taking place you can observe yourself. Of course, I'm not talking about alcoholism or bong-hitters who could smoke Bob Marley under a table. It's the coke and ecstasy here that are really frightening...
Bass can laugh at himself. His linking of oil with eons-old oceans may be the stuff of poetry, but how about oil and Coke? The author, preoccupied with the earth's dwindling oil reserves, was aghast to learn four years ago that his personal fuel was also in peril. When the Coca-Cola Co. announced a new formula for Coke, he began buying up crates of the old stuff. "The world is so thirsty for oil, uses so, so much. We are down to the last thousand Cokes," he mourned. Of course, Coke got a reprieve. That seems unlikely...
...powder hit the streets, sold by the gram for nearly the same price as cocaine. A lesser cook chortles, "Those people in Oregon are taking everything we can make, and they pay a premium." Adds Big John with the believer's certitude: "Dollar for dollar, crank is better than coke: coke is just a little sexier, but crank goes eight times as far." It is obviously a more profitable line for American traffickers inclined to avoid exporting their earnings to Colombia...