Word: coke
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Dates: during 1990-1999
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...conflict, leave it up to fans to create it. After all, Trekkers and Lucasites are some of the most discriminating fans around, and they need something to sate their belligerent instincts. Consequently, a natural rivalry has grown, and Star Wars vs. Star Trek has become the hottest debate since Coke vs. Pepsi. The Star Wars and Star Trek franchises have never openly been in conflict, and yet the legions of diehard supporters on each side have taken it upon themselves to draw battle lines and fight for the supremacy of their respective favorites...
...fans' commercial messages have to go, what about commercial advertisements in the ballpark? I worry that Budweiser, the Gap, Coke and Pepsi might be booted so that their bourgeois materialism does not reach the Cuban team's virgin ears--as the celebrated billboards that read "Hit this sign, win political asylum" will be. The rituals of the game would still be there but not the spirit...
...fans commercial messages have to go, what about commercial advertisements in the ball-park? I worry that Budweiser, the Gap, Coke and Pepsi might be booted so that their bourgeois materialism does not reach the Cuban team's virgin ears--as the celebrated billboards that read "Hit this sign, win political asylum" will be. The rituals of the game would still be there but not the spirit...
...Force may be with him, but some cynics out there think Enrico and Pepsi have lost the cola wars for good. One line of reasoning is that Coke is simply too big to topple. Coke, for instance, has added 8 billion cases of sales in 10 years, according to CEO Douglas Ivester. Others say that Enrico's deliberate strategy is tantamount to declaring defeat. Says Tom Pirko, president of consulting firm Bevmark: "Pepsi has put its tail between its legs and withdrawn...
...fine. In fact, I never felt the wheels leave the ground, even though I could see we were supposed to be in the air. As we passed through puffy white clouds, I was so comfortable, I could have taken a nap. I had a sudden craving for a diet Coke, but there wasn't a flight attendant in sight. When the thunderstorms and turbulence came along--the part I secretly hoped would make me scared--the seat simply didn't move violently enough to create that queasy, out-of-control feeling that usually makes me wish I'd packed...