Word: coke
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Dates: during 1990-1999
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...Enrico the old cola warrior is rewriting the rules of engagement. When you see Pepsi advertising on the air, it will still be in Coke's face, although perhaps not as relentlessly as before. Take its "Joy of Cola" campaign, in which the cherubic Hallie Eisenberg lip-synchs voice-overs from celebrities--including Marlon Brando as Don Corleone--to demand Pepsi over you-know-what. Yet it's a much broader, less edgy approach than the company's Generation Next theme, whose message excluded much of the audience. The company has also launched a new beverage, Pepsi One, to keep...
...many respects Pepsi is getting real about what it can accomplish. On the ground, the goal is to be in your face, not Coke's, and steadily increase Pepsi's presence by gaining a restaurant account here, an extra foot of shelf space there. For Pepsi, a company whose culture has always thrived on big-idea, renegade thinking, this is much humbler stuff. But, asks Marineau, "how do you become a Pepsi loyalist...
...including Pizza Hut, Taco Bell and Kentucky Fried Chicken, which had combined sales of $11 billion. The profits were tasty, but the capital required to build restaurants was giving Pepsi heartburn. Last month the company spun off its main $7 billion bottling operation into an independent public company, something Coke did years ago to create Coca-Cola Enterprises. The soda business actually has two components, the first of which, making and marketing cola concentrate, is very profitable. Mixing that concentrate with carbonated water, putting it in bottles and getting it to you is another capital-intensive business that Pepsi decided...
Straw started doing coke in 1983. He wasn't caught until '95. Cocaine was pretty cool in the 80's, but by the 90's its time, and Darryl's, had passed...
...girl l met at the ice Cream Bash confirmed this hypothesis: "Harvard only uses Coke products," she complained. Yale, on the other hand, had Pepsi products. It. was not political passion but simply an inflexible taste-preference that made her shun Coke. Yale...