Word: coke
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...pictures page threatened to set us up as the arbitrators of cool; our underwear ads were warmly received only in some quarters; life at The Crimson imitated The Real World, surprisingly, with love triangles and people leaving the show; and there was a rumor that I always carried a coke bottle filled with whiskey on Monday and Tuesday nights, during production. That is mostly untrue; when I drank in the building, I always did it in the open, and it was not limited to Mondays and Tuesdays, as it could generally occur any time I expected...
...over the Thanksgiving holiday, excepting “a few beers” before his plane departed, a bottle of wine during Thanksgiving dinner, whiskey out of the liquor cabinet every night after his parents went to sleep, a small bottle of Bacardi Limon mixed into a concession-stand Coke during a viewing of Harry Potter on Friday and a $20 bag of marijuana split with a high school friend before a night spent watching Animal Planet on Saturday. “I do feel cleaner,” Black said, reflecting on his week of sobriety over drinks Sunday...
...Upromise at any of 7,000 restaurants, and get 10% back as college savings. Live in New England? If you shop at A&P, Shaw's, Star Market, Shop Rite or Stop & Shop, you will get back 3% to 5% of your grocery spending on hundreds of brands like Coke, Kellogg's and Kraft. The rest of the country can look forward to the same rewards from grocers next year...
...organize a campaign for literacy, with Harry as the spokesperson. And, images of Harry Potter will appear on Coca-Cola product packaging, but he will not be pictured actually drinking the products. There will also be no product placement in the movie itself. Even so, Save Harry!, an anti-Coke/Potter alliance campaign condemns the global marketing rights given to Coca-Cola for promoting consumption of unhealthy beverages. The Save Harry! website calls the alliance “a sales vehicle for liquid candy!” and urges J. K. Rowling to “save Harry from...
...series. Diane Nelson, Warner Bros.’ senior vice president for family entertainment, points out in the New York Times: “We also asked [Coca-Cola] to include a philanthropic component; there’s this huge literacy program that’s part of the Coke campaign. We think this goes to the spirit of what is inherent in the Harry Potter brand. None of this is bad for Coca-Cola, either, by the way. But we really feel that the intention is about as altruistic as one gets in a corporate environment...