Word: coke
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...runner-up in this case, of course, is Coke, but Enrico wasn't referring to the $58 billion U.S. soda business. Instead, he was talking about the nearly $20 billion emerging market for alternative beverages, those ubiquitous juices, teas, bottled waters, sports and energy drinks, packed with exotic herbs and vitamins, that are overwhelming store shelves. Quaker may be known for oatmeal, but its magic potion is Gatorade, a $2 billion-a-year dynamo of a brand that has a hammerlock on 80% of the sports-drink market. "When we're done," Gatorade chief Susan Wellington told analysts earlier this...
...forgive Pepsi chairman Roger Enrico for bubbling over with enthusiasm last week as he announced the company's $13 billion purchase of food-and-drink giant Quaker Oats. Pepsi, as second fiddle to archrival Coke in the cola wars, doesn't get that many chances to declare victory. So Enrico, who has recently put some fizz back in the company, wasn't about to pass up this rare opportunity. "We are the category captain, 1 1/2 times the size of the next largest player," he declared...
Still, most of the coke that is shipped out of Haiti gets through to the U.S.--about 80%, according to U.S. agents. Over the past year, customs cops on the Miami River seized a record 7,200 lbs. of cocaine, most from Haitian ships, four times as much as in the previous year. Haiti's imaginative narco welders have forced an inspection revolution. Customs teams often spend days dismantling keels, engine rooms and even onboard septic tanks and voodoo shrines that have yielded as much as 1,100 lbs. of coke at a time. "We've never seen the Colombians...
...most eagerly awaited executive decision since the scrapping of New Coke, super-CEO Jack Welch last week named an heir to the GE throne. He is Jeffrey Immelt, 44, an aggressive yet charming manager who currently runs GE's Medical Systems unit. GE was mum on Immelt's numbers, which will be laid out in the company proxy in a few months. No doubt the Welch protege won a valuable prize. As Welch pointed out during a press conference last week, "He got a helluva raise, I'll tell you that...
...during the space-probing missions that he happened upon his idea for the Super Soaker. He dubbed his creation a "pneumatic water gun" and made his first prototype from PVC pipe, a plastic Coke bottle and Plexiglas. Then he turned loose his six-year-old daughter Aneka on the neighborhood. Kids and adults alike went nuts over...