Word: coke
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...fans' commercial messages have to go, what about commercial advertisements in the ballpark? I worry that Budweiser, the Gap, Coke and Pepsi might be booted so that their bourgeois materialism does not reach the Cuban team's virgin ears--as the celebrated billboards that read "Hit this sign, win political asylum" will be. The rituals of the game would still be there but not the spirit...
...fans commercial messages have to go, what about commercial advertisements in the ball-park? I worry that Budweiser, the Gap, Coke and Pepsi might be booted so that their bourgeois materialism does not reach the Cuban team's virgin ears--as the celebrated billboards that read "Hit this sign, win political asylum" will be. The rituals of the game would still be there but not the spirit...
...back offices of supermarkets and discount stores, Pepsi is waging another kind of war, pitching itself not just as a supplier but also as a partner in a highly competitive business. Combined, Pepsi, Frito-Lay and Tropicana account for $11 billion in retail sales at supermarkets--hefty numbers that Coke can't match. "We represent up to 13% of their profits," says PepsiCo's new senior vice president for sales and marketing, Al Carey. Last month Carey accompanied Enrico and the presidents of Pepsi, Frito and Tropicana on a historic first joint call on a major retailer to remind...
...Force may be with him, but some cynics out there think Enrico and Pepsi have lost the cola wars for good. One line of reasoning is that Coke is simply too big to topple. Coke, for instance, has added 8 billion cases of sales in 10 years, according to CEO Douglas Ivester. Others say that Enrico's deliberate strategy is tantamount to declaring defeat. Says Tom Pirko, president of consulting firm Bevmark: "Pepsi has put its tail between its legs and withdrawn...
...fine. In fact, I never felt the wheels leave the ground, even though I could see we were supposed to be in the air. As we passed through puffy white clouds, I was so comfortable, I could have taken a nap. I had a sudden craving for a diet Coke, but there wasn't a flight attendant in sight. When the thunderstorms and turbulence came along--the part I secretly hoped would make me scared--the seat simply didn't move violently enough to create that queasy, out-of-control feeling that usually makes me wish I'd packed...