Word: coke
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...residential living, far from the ridiculous parodies I had seen in Harvard Square earlier that morning. At the intersection with Highland Avenue and Willow, in a little corner grocery so quintessentially itself that the owner could well have disposed of the formality of a name, I bought a Coke and a donut. As usual, the baked goods display held the promise of what was to come: good times. I was down to $2.25 and realized that my trip was more than halfway over. That was okay...
Bezos may have lost that battle, but he is determined to win the e-commerce war. Last week Amazon.com launched its own electronic flea market to appeal to the millions of online hagglers who passionately bid for everything from stereos and cruises to a Coke bottling plant and the historic town of Johnsonville, Conn. Bezos' is just the latest firm to recognize the Web as the perfect medium to match buyers and sellers in a capitalist free-for-all: Net portal Yahoo rolled out an auction site last fall, and America Online just struck a partnership with industry leader eBay...
Stocks, however, particularly name-brand stocks, have taken on the aura of a high-interest annuity, to the point that "conservative" moneymen like Warren Buffett bank on stocks with 30 and 40 price-to-earnings multiples, like Disney and Coke and Gillette. Being fully invested, once the province only of the biggest bozos and wild-eyed optimists, now seems to be the duty of every red-blooded American, no matter what age or income bracket. Even more amazing, there is a whole new class of equity holders that regards regard Buffet's buy-and-hold strategy as boring--too safe...
...fleece R. and D.-rich pharmaceutical firms. Last spring a Gillette consultant went to prison for trying to market secret designs of the company's Mach3 razor to competitors such as Bic. And a small Maryland soft-drink distributor claims that Coca-Cola Enterprises, the bottler partly owned by Coke, used wiretapping and other shady tactics to destroy his business. CCE denies all the charges...
...started, as most things do freshman year, in Annenberg. Although I had been a caffeine-hungry Coke aficionado, in the past few months I have switched my beverage genre entirely. Instead of uniting with the soda lines, I have followed my own path to the majesty of the chocolate milk dispenser. The novelty of constant chocolatey goodness sends me tumbling through mental ecstasy and I yearn for the creamy sweetness coating my tongue and throat. I am hooked. I drink it at every meal...