Word: coke
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...Coke's peaceful near-conquest of the world is one of the remarkable phenomena of the age. It has put itself (in the phrase of a Coca-Cola executive) "always within an arm's length of desire." And where there is no desire for it, Coke creates desire. Its advertising, which garnishes the world from the edge of the Arctic to the Cape of Good Hope, has created more new appetites and thirsts in more people than an army of dancing girls bearing jugs of wine. It has brought refrigeration to sweltering one-ox towns without plumbing...
...clutches a bottle of Hooch in his leafy fist--is plastered onto the walls of every subway car in motion. Bottles of Hooch can not only be found behind nearly every bar in Moscow but, more frighteningly, at most hot dog stands and fast food kiosks, right along-side Coke, Sprite and water...
Such scenes are worth cherishing when one hears too much about doping scandals and billion-dollar bullet trains, and when the eye makes out giant Coke bottles in the middle of white Alpine silence. Indeed, one by-product of last week's reminder that nature doesn't bend to bullet-train schedules was that suddenly curling, unsmudged by the snow, appeared on Channel 36 in Nagano, and then on Channel 48 and Channel 47, the camera trained on competitors who looked like your Uncle Bob and the sound track made up of nothing but their curses, asides and excited cries...
...perfect-world" economy, one where inflation was low but earnings were robust. Buffett's stocks, more than most, have been big winners. Coca-Cola, his largest holding, has shown an average annual gain of 36.2% since the end of 1994, vs. 30.6% for the Standard & Poor's 500. Coke now trades at about $67 a share, more than 40 times last year's earnings and close to double the earnings multiple for the average stock...
...reality, the council was debating whether Pepsi, a company known for human rights abuses in Burma, should serve our dining halls. In a Spring 1996 vote, the council supported returning Coke to the dining halls. Following our example, other campuses did the same. Neither Michigan nor the University of Pennsylvania serves Pepsi. Moreover, I recently got a call from a high school classmate who had read the front-page Wall Street Journal article on our grape referendum. We clearly have a voice that reaches farther than Johnston Gate or the Massachusetts state line...