Word: coke
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Coca-Cola, McDonalds and Levi's Jeans are the magic words in a land that is being overrun by American consumerism: Coke is served at every meal, the golden arches sit imperiously on every few city blocks and entire stores are dedicated to the purchase of los blue jeans...
...Jobs believes, is to take advantage of the Apple brand itself. "What are the great brands? Levis, Coke, Disney, Nike. Most people would put Apple in that category," he says. "You could spend billions of dollars building a brand not as good as Apple. Yet Apple hasn't been doing anything with this incredible asset. What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done...
...Drug Enforcement Administration head TOM CONSTANTINE made a quiet trip to Bogota last week to say gracias to Colombian National Police chief GENERAL ROSSO JOSE SERRANO for his work rounding up the Cali dons. Since the CNP-DEA crackdown, says Constantine, the coke business has atomized, and the many small- and medium-size organizations now operating have neither the political sophistication nor the immense concentration of wealth of the old Cali guard. "That type of clout and power to intimidate doesn't exist anymore," says Constantine, who calls CNP boss Serrano "an honest guy who is determined to make...
...Coke discloses that a pair of garage scientists has duplicated its famous syrup and is selling the formula worldwide. Warren Buffett, proclaiming that the company is without intrinsic value, dumps his stake. Coke shares rise anyway as the company, one of the biggest in the major-stock indexes, benefits from the mindless buying of stock-index funds. The Dow is up 400 points...
...where you bank or buy your groceries may seem trivial, I think they are part of a larger, unfortunate trend--the homogenization of the United States. Just as much of the rest of the world has come to look like the United States, with the invasion of McDonald's, Coke and the Gap, the South is starting to look more and more like the rest of the United States as well. If all of the U.S. becomes the same, it will be just plain boring. Therefore, I think that it is the duty of all Southerners and people in every...