Word: coke
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...charming, the ads, which will air beginning this week on shows ranging from The Simpsons and Saturday Night Live to CNN newscasts, deliver the pitch for Coke in a series of vignettes...
...Coke signs flash against a rhythmic backdrop of bright colors, all in time to a lilting rock song: "Wherever there's a beat, there's always a drum; wherever there is fun, there is Coca-Cola...
...polar bear rumbles across the ice pack, joining his family to view the northern lights. Settling down with a grunt, he takes a long swig of Coke. Ahhh...
...Evil scientists try to brainwash a cheerful young man who simply wants a Coke, chanting in unison, "All colas are the same, all colas are the same...
...apparent success of the ads from Hollywood is unsettling for the advertising industry. After all, this is a key account, on which Coke spends about $600 million a year. "Anytime a major client like Coca-Cola makes a public demonstration of lack of confidence, it's not good for your reputation," says James Dougherty, an advertising specialist at Dean Witter...