Word: coke
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...narrowing. The current general election has seemed at times a contest about who can crib off the other party's platform more, from McCain's enthusiasm for using government to fight global warming to Obama's hedging on warrantless wiretapping. For an electorate having a harder time distinguishing Coke from Pepsi, there's a thirst for something--anything...
...firms still have a tremendous competitive advantage. Toshiba's Westinghouse unit, for example, (yes, once part of a famous U.S. company) is building four advanced nuclear reactors in China at about $3 billion to $4 billion each. Nippon Steel, Japan's largest steelmaker, introduced a type of eco-friendly coke-making technology called dry-quenching in China that has become widely used throughout the industry. It produces the coke, a form of carbon essential for making steel, by cooling it with nitrogen rather than water, which significantly reduces the amount of carbon dioxide released. The resulting steam is captured...
...daughters, who sat on either side of Buffett. When the menus arrived, Buffett, now 77 years old, joked with the girls that he doesn't eat anything he wouldn't touch when he was less than 5. His order: a medium-rare steak with hash browns and a cherry coke - a fitting choice, given that his company, Berkshire Hathaway, is Coca-Cola's largest shareholder...
...Despite these efforts, the company has yet to silence its critics around the world. "Coke has done 'greenwashing' very well," says Richard Girard, a researcher at the Polaris Institute, a left-leaning think tank in Ottawa. "They shifted their image to one of a green and socially responsible organization, but they're not changing their operations." Specifically, he faults the firm for not setting a target date for its water-neutrality goal, and for not establishing water-efficiency requirements for its agricultural suppliers...
...Coke is focusing on reducing water in its plants and conserving water with the help of its partner NGOs. In the meantime, there's no prospect of demand for its products drying up. "The reality is that people will continue to need to drink liquids," says Seabright. "We're going to be in business." Always Coca-Cola? As long as its taps...