Word: coke
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...rocker who scandalized the world by admitting he had experimented with LSD, although there's no denying his repeated run-ins with the law over marijuana. Whether McCartney has given up that habit is debatable. He admits to only one vice: drinking Johnnie Walker Red Label Scotch and Classic Coke. "Four, and I'm anybody's," he jokes to friends...
Challengers Coke and Pepsi take on champion Gatorade...
...Coca-Cola Co. has made the first move, flooding thousands of stores in the Southern U.S. with cans and bottles, displays and posters, backed by a TV ad campaign, to introduce its newest product, PowerAde. It's a drink made for athletes and, in the words of a Coke spokesman, "anyone who works up a sweat." At PepsiCo, Inc., plans are well under way for a summer rollout of its new drink for jocks and those who aspire to be: All Sport. Other large companies are entering the fray with similar products -- Dr Pepper/Seven-Up with a drink called Nautilus...
Still, Gatorade cannot afford to be complacent; it will be hard-pressed to match the distribution reach of Coke and Pepsi. Besides its grocery- and convenience-store business, for example, Coke has 350,000 vending-machine and fountain outlets in the U.S. alone. And the vending machines, the company says, are perfect "sampling points" for customers to try a new product like PowerAde...
Ironically, Gatorade may be responsible for spawning one of its new heavyweight competitors. With an eye on expansion, especially overseas, Gatorade approached Coca-Cola last January about using Coke's distribution system. But the talks broke off in April, and the next thing Gatorade knew, Coke had pledged a "major commitment" to sports drinks...