Word: coke
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...lives of the players: Myerson's lover Andy Capasso and his estranged wife Nancy; Judge Hortense Gabel, who presided over the Capasso divorce; and Sukhreet, the judge's troubled daughter. Bess is a towering "glamazon" who dazzled almost everyone she met; Hortense Gabel is a stocky housing lawyer with Coke-bottle glasses and sensible shoes. Yet Alexander pairs them as spiritual twins. Both had climbed out of the Bronx through brains, hard work and chutzpah. And both hated looking back...
Coca-Cola has always been the world's most popular soda. But in 1985 its Atlanta-based makers decided to replace it with New Coke, a sweeter concoction designed to challenge perennial opponent Pepsi. New Coke became the marketing fiasco of the decade. Within three months, soft-drink sippers loyal to the old formula forced its return; it reappeared as Coca-Cola Classic. Since then New Coke's market share has shriveled. Last week, in an effort to resuscitate the comatose cola, the company announced plans to test market New Coke under a new name: Coke...
...campaign is the most blatant attempt yet to take on the Real Thing's / rival. "Coke II will be directed at Pepsi drinkers," Coca-Cola spokesman Randy Donaldson admits. "It will offer them two things: real cola taste plus the sweetness of Pepsi." Coke II's packaging will even carry the red, white and blue colors familiar to Pepsi fanciers. Should Coke II succeed, market observers speculate that Coca-Cola Classic would be free to revert to its original name: Coca-Cola...
...best, "Graphic Design in America" is like a dense, compelling Wurman guide, suggesting half-conscious connections between then and now, Europe and America, TV and print. Within a few minutes a visitor can see an 1864 American-flag campaign broadside, collections of Coke bottles through the years (the original was designed by Alexander Samuelson in 1915), a little bag that Frank Lloyd Wright designed for a San Francisco glass-and-china shop in 1942, the sweetly all-American Ritz cracker box, the computer-animated opening credits to the 1978 Superman movie and six pages from USA Today...
From campaign posters to Coke bottles, from movie credits to Mobil's flying horse, a rich, exhaustive show chronicles a century and a half of graphic arts...