Word: coke
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Some arrangements involve both on-screen and postproduction promotional efforts. Cans of Diet Coke, for instance, discreetly appeared in Walt Disney's Who Framed Roger Rabbit. Both Disney and Coke benefited again when the company conducted a TV ad campaign featuring the sultry Jessica Rabbit crooning for the diet drink...
...have confidence in somebody who drinks bourbon and Coke...
...hero of the California '80s: humanist hunk, thoughtful father, loyal friend, gentle lover and, oh, yes, a cocaine dealer. Now he wants to retire -- no pension, thank you, but no penance either. No police heat courtesy of an old-buddy cop (Kurt Russell). And no mortal wounds from rival coke kingpins or Mexican comandantes (Raul Julia). Just a cozy table for two with a hard-to-get restaurateur (Michelle Pfeiffer) who chirps skepticism like a tequila mockingbird...
...offer a Big Mac, a Coke and a smile...
Rockport is a wealthy little town, with a thick stretch of boutiques and pedestrian walks; from the train-yard to the tourist promenade, Coke machine prices jump 25 percent. I asked about the ferry at the Sandy Bay Yacht Club--Mr. Cameron would be coming back from the island about one but wasn't sure if he was going to make another trip...