Word: coke
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There are few events that Coke and Pepsi won't get in on, and this election is perhaps the greatest media shebang of them all. Just like the Olympics. It is a marriage of convenience, yes, but a brilliant one. Pop and politics...
DUKAKIS and his staffers find themselves in a different type of quandary. First, there is the inevitable Cokecocaine link. And then there is the crucial, perhaps politically lethal question of the "new" Coke debacle. New Coke was anathema to the nation's traditionalist men and women. Dukakis no longer has to shrug off the "I" label but now the "n" world as well. He will need to take a stand. Classic Coke. With sugar. With caffeine. For real Americans...
Dukakis's advisers can rely on the old "Coke adds life," campaign to add even more zest to their already boisterous candidate. As one insider notes, "Thank God Coke adds life and not eyebrow hair...
...campaign will be simple, elegant with a pithy slogan: "Duke. Coke. A slant rhyme. A straight arrow...
Luckily, campaign chairman John Sasso is back to run the attack against the Bush strategy. He has already contacted some of his reporter buddies with actual footage of Bush at age twelve swigging, alas, a Coke and not a Pepsi. A gleeful Sasso located the clip with the help of Kitty Dukakis ally Senator Steve Symms from Idaho...