Word: coke
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This older image, this Classic Coke, the real Superman, is a figure who somehow manages to embody the best qualities in that nebulous thing known as the American character. He is honest, he tells the truth, he is idealistic and optimistic, he helps people in need. He not only fights criminals but is indifferent to those vices that so often lead the rest of us astray. Despite his heroic abilities, he is not vain. He is not greedy. He is not an operator, a manipulator, not an inside trader. He does not lust after power. And not only...
...shocked the nation's capital. In the past two years, narcotics dealers, led by the Jamaicans, have begun to realize Washington's potential as a drug bazaar. Dealers from New York City and Miami have invaded the D.C. area, discovering a voracious demand for their supply. "An ounce of coke goes for $800 to $900 in New York," says John Bartlett, a vice detective in Prince Georges County, Md. "In D.C., it goes...
...Groupies snorting coke in the dressing room before a show, while the glitterati--Warhol, Capote and Princess Lee Radziwill (whoever she is)--look...
Back in 1928, Coca-Cola sent off 1,000 cases of its "official soft drink" on the ship taking the American team to the Amsterdam Games. Probably seemed like a grand gesture at the time. This year, just for the privilege of calling itself the official soft drink, Coke paid a cool $3 million. The Olympics went to Los Angeles in 1984, learned all about how to cut deals and sell fantasy, and made a $215 million profit. The organizers of the Calgary Games have merely taken a leaf (a maple leaf, of course) from the Los Angeles book...
...Frank King called the "problem of financing the Games without hitting the taxpayers," the committee approached major American and Canadian firms, offering for $2 million and up exclusive rights to use and market the Olympics in their industry as well as special privileges at the Games. So nothing but Coke-owned drinks are available at the Olympic venues or in the athletes' Village. Kodak, the official film, won the right to operate the center that is processing the millions of rolls professional and amateur photographers shoot at the Games. IBM got to provide the computers that officials and athletes...