Word: coke
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...rebels killed him anyway. After that, Casta?o swore revenge and eventually raised a 30,000- man army of mercenaries funded by big landowners and cocaine traffickers. Then he and his brothers strong-armed their way into the drug trade, exporting a total of about 17 tons of coke and heroin to the U.S. and Europe...
...hour flight delay at London's Heathrow Airport two years ago, Norman Crowley battled boredom by putting his business acumen to use. Crowley is co- ceo of Inspired Gaming Group, a company whose software transforms analogue machines into digital ones. He and several coworkers found themselves staring at a Coke machine that attracted one [an error occurred while processing this directive] customer every 20 minutes. "We thought, this is crazy," it could be doing so much more. Crowley called an old friend, Clyde Pereira, the chief information officer at Coca-Cola HBC, the company's European distributor, and told...
...sell everything from, well, soup to nuts. But they've remained fully rooted in the analog world. Enter Crowley's server-based company. It transforms video-game machines to offer 30 different games instead of one, and gives jukeboxes the capacity to deliver 2.2 million songs. Crowley expects the Coke machines could tap into that same tuneful database and sell downloads of full music tracks. That's a potentially huge moneymaker: half of all mobiles will have MP3 capacity within two years, and Coke has 2.8 million machines worldwide. They'll also likely sell wi-fi access and tickets...
...Sunita Narain, director of the Centre for Science and Environment (CSE), the New Delhi-based NGO that conducted the research, says the hullabaloo misses the point. "This wasn't supposed to be about Coke and Pepsi," she says. "Our fight is with the government." In 2003 the CSE published a similar report to agitate for quality standards for soft drinks to match those for milk, baby food and bottled water. Rules have since been drawn up by the Indian Bureau of Standards, but Narain says the government is dragging its feet on their implementation. Last week's study was meant...
...less delighted. Coca-Cola says its drinks have been rigorously tested by independent laboratories and conform to strict quality standards, and both companies have taken out newspaper ads challenging the CSE's research methods and findings. Unconcerned, Narain counters: "We are not in this to prove Pepsi and Coke wrong-and as long as we get those standards, I don't give a damn if they prove me wrong...