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...Marketing Week, is that collaboration can inspire greater creativity and risk-taking. For the launch of Relentless, Erasmus created a 30-minute surfing documentary to position the brand for the extreme-sports set. "It's a more sophisticated type of advertising than we're used to seeing with Coke," Mortimer says...

Author: /time Magazine | Title: Having It Both Ways in Advertising | 11/30/2009 | See Source »

...Aircraft analyst Richard L. Aboulafia of Teal Group has called the A380 "the worst product launch decision since New Coke." The A380 was born in a hub-and-spoke world where flights between countries were regulated. Now, airlines are freer to go point-to-point, avoiding the major hubs - and making 800-passenger megajets less necessary. (Emirates, the first to fly the A380 into New York City, quietly withdrew the plane from its JFK flights...

Author: /time Magazine | Title: Can the A380 Bring the Party Back to the Skies? | 11/23/2009 | See Source »

...Castros. "If we want to give the regime a lot of money to relieve the pressure, then we could have all the travelers in the world sitting in hotels smoking cigars or drinking Cuba libres," says Democratic New Jersey Senator Robert Menendez, who calls that rum-and-Coke drink "an oxymoron." He insists that lifting the travel ban will do nothing to "create democracy or respect for human rights...

Author: /time Magazine | Title: Could the U.S.-Cuba Travel Ban End Soon? | 11/4/2009 | See Source »

...deputies also called for the resignation of the head of the Central Election Commission, Vladimir Churov, who, in their view, epitomizes all that is wrong with Russia's electoral system. A bearded apparatchik with Coke-bottle glasses, Churov served under Putin in the St. Petersburg mayor's office in the early 1990s. After Putin became President, he paved the way for Churov to lead the election commission, and Churov has since repaid the favor by deflecting the fraud allegations that mar every election in Russia...

Author: /time Magazine | Title: Medvedev Dashes Hopes for More Democracy in Russia | 10/30/2009 | See Source »

...everything from multiple sclerosis to Gulf War syndrome was widely disseminated on the Internet. While aspartame does adversely effect some people - including those who are unable to metabolize the amino acid phenylalanine - it has been tested more than 200 times, and each test has confirmed that your Diet Coke is safe to drink. Nor have any health risks been detected in more than 100 clinical tests of sucralose, a chemically altered sugar molecule found in food, drinks, chewing gum and Splenda...

Author: /time Magazine | Title: Are Artificial Sweeteners Really That Bad for You? | 10/20/2009 | See Source »

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