Word: coke
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...gets good mileage from the bitter-truth premise. In this world, a retirement home is called "A Sad Place for Hopeless Old People"; a motel is "A Cheap Place to Have Intercourse with a Near Stranger." There's even truth in advertising, as indicated by the slogans for Coke ("It's very famous") and Pepsi ("When they don't have Coke...
...study of vulnerable youngsters. Moore had been investigating the factors that lead children to commit serious crimes, when, during the course of his work, he discovered that "kids with the worst problems tend to be impulsive risk takers, and that these kids had terrible diets - breakfast was a Coke and a bag of chips," he says. (See nine kid foods to avoid...
...game” is a rowdy football contest. The goal of the pregame, however, remains the same: getting that good buzz going. Skip the girly drinks on game day, and get some Captain in your veins to enhance your performance as a fan. Beer, shots, Jack and Coke, or even Grandpa’s old cough syrup will also allow you to yell for far longer and come up with much cleverer insults for the opposing team (or so you will think), spurring the Harvard troops to victory. And as it does with homework or talking to HUPD, alcohol just...
...also expanding in less-developed western regions like Xinjiang and eastern ones like Inner Mongolia, where the company is building its 39th Chinese bottling plant. Bold moves in a downturn? Maybe, but then again, there's precedent. In the 1930s, Coke broke in to 20 new countries and territories, an expansion of 74% from the start of the decade. This decade may not quite be another Great Depression, but the strategy seems worth repeating...
...near future, Coke's China investments will be massive. The company, which has spent $1.6 billion in China since 1979, plans to invest $2 billion in growth over the next three years. (Last year, Pepsi announced a $1 billion investment in China over the next four years.) Coke opened a $90 million research center this year in Shanghai, where it has developed new products like the grape, lemon and mixed-fruit flavors added to the Chinese version of Minute Maid, a pulpy fruit drink known as Guo Li Chen...