Word: coke
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...bottle called Love Being is hardly the kind of packaging you would expect from straitlaced Coca-Cola. But with soda sales sagging, the company is showing some new verve, assembling an international team of marketing specialists to create what it hopes will become the shiny embodiment of liquid cool. Coke is introducing a mod series of bottles called M5 to try to perk up its 119-year-old cola while launching some slick new drinks to recharge a business that has been slowly losing momentum...
...than 6% annually. "People are reaching for products they perceive to be healthier," says Gary Hemphill, director of Beverage Marketing Corp., a research firm based in New York City. So when Neville Isdell, 62, came out of retirement last year to become Coca-Cola's CEO, the 35-year Coke veteran had an understandable thirst for change...
...this place is a jungle. A rainy jungle, like ’Nam. Except—wait—a 40-degree jungle filled with whining pre-meds. Superior jungle juice is clearly in order. This is surprisingly tasty. Trust us. 3 parts Charles Shaw red 2 parts Coke, Diet Coke, or fizzy water 1 part Chambord liquor
...snap! 14. For those with friends of the opposite gender also punching, remember: it’s no coincidence that “Bee” rhymes with “Spee.” But it strikes some as very strange that neither rhymes with “coke.” 15. If you’re very interested in advancing women’s social equality on campus, write for Perspective or join the Radcliffe Union of Students. If you’re a little interested in women’s social equality and a lot interested...
...can’t come in.”Still determined, the administrator tried one more time. But the architect had had enough. Marching up to the door, he summoned a whisper loud enough for all to hear. “It’s cool, I have some coke. We can just do it by ourselves over here,” said the architect, whose social-mapping skills are apparently just as good as his actual mapping ones. The quip did not change the Advocate gatekeeper’s mind. Earlier, the architect had marveled at Harvard students?...